a Flower Business Can Be an Income Source
Eliza Doolittle sold flowers in London, in Covent Garden. Even though she did know how to make money selling flowers, she not make enough to support herself and her dissolute father.
The man selling roses at a busy intersection looks drained. His blooms are wilting, and attracting few buyers. He has bought a box of them and most of them are unsold. Forlornly, he holds them out, hoping that someone will by before the lights change. The traffic lights change, and cars move on. Disconsolate, he wanders to his box at the side of the road and selects another bunch that looks less faded.
In her small shop on the high street a florist does better. Orders come in over the phone from people who have a relative in hospital, or from men who wish to please the woman in their lives. She takes blooms from the stock that she has bought at the wholesale market, arranges them aesthetically and her partially disabled husband delivers them to hospitals and private homes. She makes enough to pay her rent and keep her family afloat.
An Airbus waits on the runway of an African airport. A Dutch tourist watches as many boxes of flowers are loaded beneath him. They are destined for European cities, and will grace the homes and shop windows of European cities the next morning. The tourist thinks of the colourful fields of tulips in his home country. He reflects on how the flower industry is thriving across the world.
These considerations reflect some economic truths. It is more important to work smart than it is to work hard. Economies of scale mean that in a business like flower selling the perishable product needs to be sold quickly, and in large numbers in order to generate a worthwhile profit.
When it comes to making money in this industry, turnover is the answer. Growers who can produce huge numbers of blooms and get them quickly to big city markets get their money back many small profits amount to much more than a few larger profits. Agents and large scale producers make most money from selling flowers.
For those who do not have the huge amounts of capital required to set up as large scale growers the answer may lie in the Internet. A website which can attract a large number of buyers and direct them to local florists for a fee might work. The owner of the website would not get one finger pricked by a rose, but would be party to the large number of deals that take place in the flower industry. Even a small commission on each sale could make him rich. If his service spread across the Globe he might well have cracked the solution of how to make money selling flowers.
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